Today, you need to become omnipresent and top of mind, and you can do this by paying close attention to these six digital marketing trends.
1. Relevancy wins the war.
It’s no longer about collecting the most email addresses or leads. Those with the biggest lists used to dominate their niche, but this will not work in 2018 as people begin to crave greater intimacy and relevance. In 2018, relevancy will win the war. If you want to increase your profit this year, it isn’t about creating more leads, it’s about building greater intimacy and relevance with the leads you have — so you provide the right solution, to the right people, at the right time.
2. Attention is the new currency.
If you’re not capturing (the right) attention in 2018, you lose your ability to compete without spending massive amounts of money on advertising and other online marketing.
3. Be Tai Lopez (kind of).
Love or loathe him, Tai Lopez has mastered a specific skill: He appears to be everywhere. His ability to reach the masses is an incredible feat and defines what it means to be omnipresent to your audience. It isn’t about appearing everywhere to everyone because this is both expensive and pointless.
4. One platform is not enough.
Your leads on Facebook are not on YouTube, and those on YouTube are different to those reading Entrepreneur.com.
5. Your marketing funnel has evolved.
You need to stand out; you need to turn your marketing funnel into an experience, and build real, significant trust.
6. Focus on the invisible ROI.
It used to be enough to focus your ad spend on lead generation and sales, but not anymore. Clients who see the greatest success are those who focus a large amount of their ad spend on brand awareness.